God has given you a message. You have learned how to share this message with passion. Now you are waiting for opportunities to share it.
How do you find venues for your speaking and writing? I hear this over and over. “Where do I start?” you ask. It all seems like a deep, dark secret. Marketing does not have to be a mystery
On the final day of the CLASSeminar we spend a portion of our time talking about developing an effective promotional packet. We talk about websites, photos, clips, endorsements, even blogs. All of this is important for speakers and writers but what if no one ever sees it.
In the olden days, and it wasn’t so long ago, we suggested that once you put your promotional kit together you mail it to potential clients within a certain geographic area. This might be churches, businesses or even civic organizations. With the rising price of postage, this strategy is costly and often ineffective. All your hard work and beautiful materials can end up in the trash bin.
Our CLASS marketing gurus, Karen Porter and Kathi Lipp, did a survey that indicated one of the most effective forms of marketing was a simple postcard. Sending a well-designed postcard that gives just enough information to create an interest will cause meeting and event planners to visit your website. Or better yet pick up the phone or send an e-mail.
Once they are on your website, how do you “hook” them?
ENGAGE This is the key. The world of marketing has become far more interactive than ever before. Marketing consultant Rob Eager encourages the speakers and writers he works with to offer freebies. Downloads, newsletters with helpful hints, etc. Everyone loves contests, puzzles a chance to win something.
BE AVAILABLE When potential clients contact you, respond asap. Maybe they only have a question or two, but if you can initiate a dialogue or develop a relationship all the better. When I was booking speakers for CLASS I had many clients who would call just for advice. Yes, it took my time away from something else, but when it came time to get serious they knew that could count on me because I was always willing to help.
MAKE IT EASY When releasing her book, I’ll Bring the Chocolate, Karen Porter created a party kit for event planners. Built around the theme of her book, it included everything you needed to hold a successful event right down to the decorations, invitations and recipes for refreshments. When she sent out the postcards she had great response because she had made it so easy.
PROVIDE BENEFIT On more than one occasion CLASS Advisory Board member, Dwight Bain has reminded me. “It’s about providing benefits to your constituents.” Think about tip sheets, blog topics or podcasts that you can offer that will attract clients and keep them coming back for more. Meeting planners are busy people. They don’t always have time to keep up with the latest trends. Provide “top ten” lists, creative ideas, suggested venues, even menus… the list could go on and on. You could be their new “go to” person.
Using these tried and true methods may help take the mystery out of your marketing, but remember this…
however, you choose to market your ministry, do it with excellence. Remember you represent not just yourself but the King of Kings. When you honor Him, He will honor your efforts.
Maybe you have some great ideas or success stories. We’d love to hear them.
CLASSEMINARS will be offering a one-day marketing workshop with Karen Porter on Saturday, July 15 from 9 am – 3 pm. The workshop will be held at the Sheraton Sunport, 2910 Yale Blvd. SE in Albuquerque. The cost of the seminar is $99. For more information call 702 882-0638.
You may find these resources helpful.
Visit Rob Eager at startawildfire.com
Visit Kathi Lipp at kathilipp.com
Find out what Karen Porter is up to at boldvisionbooks.com
Follow Dwight Bain at dwightbain.com