Greetings, Fellow Writers!
One of the cool things about social media is the opportunity to connect with folks that we’d otherwise never have a chance to meet. Recently I “met” Tim Burns, director of the Maranatha Christian Writer’s Conference, through one of my connections on LinkedIn.com. I was impressed by his willingness to share ideas about how we could use our experience and connections to help both of our conferences attract more attendees and provide a better experience for those who come.
Tim will be sharing his thoughts and wisdom occasionally throughout the coming year; this week, he offers some advice for authors, reminding us that we need to keep in mind the editor’s point of view, and that getting a book published is a “God thing.”
Enjoy, and if you found this article helpful, please share it with a friend!
Lawrence
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Writer’s Corner
Book Proposals – From an Editor’s Point of View
By Tim Burns
One of the most difficult tasks facing writers is how to bring their message to the public. After mastering the rules of composition, finding your style, and picking your message, one animal remaining to be conquered is “the marketplace.” Just how do you bring your message to the masses? This article contains insights mined from the Chicago “Write to Publish Conference.” I hope these questions and answers will better equip you to tame the marketplace beast.
Q. How important is it for a book proposal to convey the writer’s ability to get out there and promote the book?
A. In a class on book proposals, Christian publishing industry veteran Leonard Goss reminded attendees that “Your book proposal is the most important piece of your writing project, and without a well-focused proposal, you will not likely be published. An editor’s first response to a prospective book proposal is ‘No.’ The writer must give the editor a reason to say ‘Yes.’”
Jeanette Thomason (Special Projects and Acquisitions Editor for Baker Book House) added this during her panel discussion: “When I have read a proposal, I ask myself ‘So What?’ and ‘What’s new?’” In other words, as a writer, you must present not only a good idea, but also answer why your idea is different and better than similar publications. You must also convincingly answer why YOU are the BEST person to write on this topic.
Q. Would an otherwise good book idea be turned down because the writer has no ability in this area?
A. Yes. Editors want qualified writers. Qualified can be defined as both qualified to write with clarity and style, and personally qualified to write on the subject of choice.
Q. Do the answers to these questions depend on whether the book is fiction or nonfiction?
A. Somewhat. Personal qualifications do not weigh as heavily in fiction as nonfiction.
Q. What types of marketing tasks could a writer reasonably be expected to perform?
A. If you were really hungry, would you turn down a fishing pole and a can of worms because you were waiting for someone to take you to the grocery store? In other words, as a writer would you back away from personal marketing efforts, and wait for a publisher to do it all for you?
Q. How does a writer demonstrate willingness and ability to help market a book? What types of proofs should be offered in the proposal?
A. A speaking ministry, a unique story told well, or a ready-made audience from which to present your book tell the publisher that your presence amidst their publications will mean book sales. The publisher exists to bring well-presented ideas to the marketplace, and to sell books. Mr. Goss related that when he had a proposal with promise, he took it to his acquisitions team meeting, which included sales people, marketing managers, and other editors. Twenty-five people hashed out the pros and cons of the prospective book. In light of this process, anything you can offer to influence that process is to your advantage.
Lastly, Agent Steve Laube said this at the Florida Writers Conference. “Any time a book sells, it’s a God thing. So pray when you write. Pray over your proposals, pray when you have a contract, and pray when your book enters the marketplace.”
When we communicate His message and character to the world, it’s a God thing. And when we do everything we can do, God will do those things that only He can do.
Timothy Burns founded and leads Word Weavers of West Michigan, Michigan’s largest and most active Christian Writer’s group. You can find him online at www.timothyburns.com. He is available to speak to local writer’s groups or conferences, and can help you start a Word Weavers group in your area.
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| About CLASSEMINARS |
| CLASSEMINARS, Inc. is the premier full service agency for established and aspiring Christian speakers, writers, leaders, and publishers. A one-of-a-kind organization, CLASS provides the complete training ground for tomorrow’s spiritual leaders worldwide. For more info on CLASS, please visit http://classeminars.org/. |
The CLASS Christian Writers Conference blog is managed by Lawrence J. Clark, an author, speaker, and songwriter, who frequently speaks and performs in schools, churches, and libraries throughout the United States. He is co-founder, with his wife Kristen, of HisWitness.org and NewBeginningsMarriage.org, for which he writes a regular column based on personality theory, marriage and relationships, men’s issues, and Christian living.




February 19th, 2012
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